Outreach templates

Announcing your Dial-A-Story service? Start here. Copy the text, paste it into your own letterhead, email or newsletter, and fill in the highlighted blanks.

Press release

Let your local news outlets know about your new service. For the director's quote, ideas include reaching new community members, bridging the digital divide, more literacy opportunities, and storytime when the library is closed or families can't get out.

[Library name]’s New Dial-A-Story Service Provides Storytime 24/7

Storytime is now just a phone call away! On [date], [library name] launched Dial-A-Story, a new service available to families by phone and online. Stories change every week, so there’s always something new. Stories are recorded by expert children’s librarians and storytellers. This service is free to the public and available from any phone and on the library’s website: [website address].

Dial [phone number] to listen to a weekly story in English.
Dial [phone number] to listen to a weekly story in Spanish.

Weekly stories will include a mix of fairy tales, folk tales, rhymes, and stories highlighting diverse experiences. The featured English story for the week of [date] will be [story title]. The featured Spanish story will be [story title].

Library Director [name] says, “[quote]”

Dial-A-Story is made possible by funding from [funding source].

Visit the [library name] website for more details: [website address]

Letter to educators

Tell local principals and teachers about your new service. Personalize it as you see fit, and enclose a few flyers and the newsletter article below.

[Your name]
[Library name]
[Phone]
[Email]

[Date]

[Educator’s name]
[Title, school name]
[Street address]
[City, state ZIP]

Dear [educator’s name],

I’m excited to share that [library name] has launched Dial-A-Story, a new resource that helps us meet our shared goal of enhancing family literacy in the [community name] community.

Dial-A-Story offers children, families, and educators access to weekly recorded stories featuring expert children’s librarians and storytellers. This service is free to the public and available from any phone. Stories include a mix of fairy tales, folk tales, rhymes, and stories highlighting diverse experiences. Families and teachers can also listen to the stories on the library’s website: [website address]

You know as well as I do that, in order for children to reach their full potential, they need a strong literacy foundation, including exposure to words and language, listening skills, the ability to focus, and access to stories and characters that build curiosity and broaden their world.

To extend and build on the great work you’re doing with students in the classroom, we hope you will check out Dial-A-Story and recommend this resource to your students and families. I have enclosed a flyer you can share that includes the Dial-A-Story phone number and website, as well as an article ready for publication in your school newsletter.

Sincerely,

[Your name]

Enclosures: Dial-A-Story flyers, school newsletter article

School or community newsletter article

A short article that schools and community groups can run as is.

[Library name] is bringing storytime into your home with its new Dial-A-Story service.

Starting on [date], [library name]’s Dial-A-Story service will offer children and families access to weekly recorded stories featuring expert children’s librarians and storytellers. This service is free to the public and available from any phone. Weekly stories will include a mix of fairy tales, folk tales, rhymes, and stories highlighting diverse experiences.

The library encourages parents to transform everyday moments into fun and easy literacy opportunities. Waiting at the doctor’s office? Need a few extra minutes to cook dinner without interruptions? The library can support you by offering your child an engaging recorded story while they wait.

Dial [phone number] to listen to a weekly story in English.
Dial [phone number] to listen to a weekly story in Spanish.

Families can also listen to the stories on the library’s website: [website address]

Library Director [name] says, “[quote]”

Visit the [library name] website for more details: [website address]

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